Business program
16 September, Wednesday — day 1
Skills of a modern designer: what defines success in the profession today
Time
Format
Topic
Speaker
10:30
Guest arrival
10:55–11:00
Opening of the programme moderator / organiser
11:00–11:30
Lecture 1
You may choose not to handle procurement. But the market is already doing it without you
Speaker
Adeliya Tokhtarova
11:30–12:00
Lecture 2
From sample to project: how to make decisions about materials
Speaker
Anna Prokhorova
12:00–12:30
Lecture 3
Topic to be announced
Speaker
Madina Ismailova
12:45–13:15
Lecture 4
Beyond design: the skill of building a personal brand
Speaker
Aliya Kazbek
13:15–13:45
Visiting the trend zones
13:45–14:15
Lecture 5
The role of a professional community in developing the design and architecture industry
Speaker
Samal Maitina
14:15–14:45
Lecture 6
Sales skills a modern designer needs
Speaker
Asiyat Guseynova, Aminat Kallaeva
14:45–15:15
Lecture 7
Four blind spots that hold a designer back
Speaker
Anastasia Starosvetova
15:15–15:45
Lecture 8
Continuous development: how a designer stays relevant in a changing profession
Speaker
Saltanat Baktybaeva
16:00–16:30
Lecture 9
A project that can actually be built: why technical literacy becomes an advantage
Speaker
Asel Asaubaeva
16:30–17:15
Panel session
Which skills will define a designer’s demand over the next five years?
Speaker
Bekzada Abdalieva
moderator
Zarina Sultanova, Botagoz Abeldinova, Maral Baizhumanova, Altynai Karibaeva, Sara Karasheva
17:15–17:20
Closing of the business programme moderator / organiser
17 September, Thursday — day 2
New-generation HoReCa: what guests expect today and what clients demand
Time
Format
Topic
Speaker
Guest arrival
10:55–11:00
Opening of the programme moderator / organiser
11:00–11:30
Lecture 1
What a client should prepare before the design of a restaurant or café begins
Speaker
Lazzat Kussainova
11:30–12:00
Lecture 2
Furnishing HoReCa venues in 2026
Speaker
Kristina Gabrakipova
12:00–12:30
Lecture 3
From idea to opening: the stages of creating a successful venue
Speaker
Zarina Sultanova
12:45–13:15
Lecture 4
Materials for HoReCa: beauty versus durability
Speaker
Natalya Kornienko
13:15–13:45
Visiting the trend zones
13:45–14:15
Lecture 5
From the philosophy of a project to its form. An author’s approach based on a real project
Speaker
Sergey Filatov
14:15–14:45
Lecture 6
From a local project to international recognition: how a professional reputation is built
Speaker
Aigerim Omirkhan
14:45–15:25
Panel session
How to balance the guest experience, the client’s goals and the economics of the business
Speaker
Diana Kumarbekova
moderator
Aiganym Askarova, Laura Bizhanova, Dinara Sembaeva, Dinara Tokusheva, Ardak Sagdieva, Danagul Suleimenova
15:40–16:10
Lecture 7
Why projects fall apart on site: the role of communication in design supervision
Speaker
Symbat Usenbekova
16:10–16:40
Lecture 8
The new luxury: why affluent clients are moving away from conspicuous opulence
Speaker
Viktoria Berezyuk, Gina Silantieva
16:40–17:20
Panel session
Emotional design: how space shapes guest behaviour
Speaker
Asem Alibekova
moderator
Dana Abdrashitova, Makpal Ibraeva, Symbat Usenbekova, Zhamilya Tokaeva, Ainagul Amanbaeva
17:20–17:30
Closing of the business programme moderator / organiser